Essential Typography Terms You Must Know to Boost Your Design Skills, Part 1

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Art of arranging pieces of text via typefaces to make information legible, readable and pleasing to the eye.


A typeface is a set of glyphs or characters like (alphabet) that share a common design. For example, Helvetica


A font was a particular size, weight and style of a typeface. For example, 12 point Helvetica bold.

Font Family

A set of fonts that shared design styles. For example, Helvetica Bold and Helvetica Regular, both of these are in the Helvetica Family.

Font Weight

The weight of a particular font is the thickness of the character relative to their height.

Font Style

Normal, italicized, oblique style of the font.


  • Also called Roman, where the text is upright.


Italicized and oblique are both ways to create a slant typeface(usually for emphasis).

  • A true italic font is cursive and slanted.

img: a true italic has little curved tails around its letters, signaling its a cursive. True italic works well, even better for emphasis, so if the font you are using has both “italic” and “oblique”, use italic!


  • Another way to create a slant typeface. An italic font slants slightly to the right.

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