Overview
Authentic
An Authentic brand personality values openness and is readily available to targeted customers. Lowering barriers and creating access, space, and transparency are essential elements. Visually, this can be expressed in designs inviting participation, like fonts that mimic handwriting or communicate in a friendly tone.
Clean
Our brand focuses on minimalism, purity, and reduction. Ideas like white space, modernity, elegance, and lightness are essential to our brand. We use design elements that are not overly decorative, like lightly stroked sans serifs, to visually communicate clean.
Creative
Our brand is personable, artistic, and kooky. We value funky and off-beat visual expressions, full of originalities, in every corner. We use design elements like funky patterns, display typefaces, and personable script lettering to catch attention and visually show our kooky flares.
Organic
Our brand is sensual and focuses on nature. The beauty found in nature's offerings informs our design aesthetics. Design elements from nature, such as shapes found in plants, colors found in flowers, and lines and curves found in mountains, rivers, seas, and animals, help us communicate a sensual, organic vibe.
Premium
Our brand is luxurious, exclusive, and serious. We focus on indulging and spoiling our customers, treating them like royalty, and giving them service of the utmost quality. Design ideas like traditional, old-style, or modern serif fonts help us to communicate a serious and exclusive tone.
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