Overview
Adventurous
Our brand is wild, exhilarating, and daring. We are not afraid to embrace freedom through expressions, personal journeys, and experiences. Our design evokes passion and desires. Design ideas like using display fonts to stimulate visual senses and create illustrations help us communicate in an adventurous tone.
Authentic
An Authentic brand personality values openness and is readily available to targeted customers. Lowering barriers and creating access, space, and transparency are essential elements. Visually, this can be expressed in designs inviting participation, like fonts that mimic handwriting or communicate in a friendly tone.
Delicious
Our brand is stimulating and appeals to the five senses. We leave customers happy and wanting more of our offering. Visual elements appealing to the senses, like decadent hand lettering and decorative script lettering with many embellishments and details, help us tell our story.
Friendly
Our brand is friendly, warm, and easy to talk to, approach, and have coffee with. Creating a comfortable atmosphere with friendly greetings and cozy chats is essential. Using warm colors and sans serif fonts with geometric or humanist designs help us create a warm and friendly tone.
Lively
Our brand is vibrant, outgoing, and full of energy. We love groups, noise, community, and creating a space for good energy and conversations. Design ideas like crowds, bright, warm colors like reds and oranges, bold lettering, and expressive typography help us communicate a lively vibe.
