What is Branding & How Can I Use It for My Startup?
Why Branding?
In the sea of savvy digital companies nowadays, it is more important than ever to stand out.
You might be thinking, “well, if I have a super awesome product, do I even need a brand?”
I agree with you! sort of.
While having a great product that meets the customer’s needs is the most crucial aspect of your business, branding doesn’t hurt. If done well, branding can help to add trust and build relationships between you and your customers.
What is Branding?
Branding is not about you. It’s about your customers: how they feel and what they say about your product.
To have good branding, you can think about:
- Who are you trying to reach?
- How do you want to come across to your customers?
img: who are your customers? and how will your brand come across to them?
Both questions will require you to understand:
- the problem you are trying to solve
- the unique value you bring to your customers
- good knowledge of the products that are already in your field
Answers from these two questions can be the guiding light for you to visualize your brand. You can answer the first question by researching your customers. The second question you can answer by using what you know about your customers and communicating your product’s unique values.
Brand Identity System
Creative collaterals like logos, brand color, brand typeface are known as brand identity systems. The brand identity system is one of the essential parts of the branding process. It helps you think creatively and intentionally about communicating your brand visually to your customers while setting up a visual system for your brand message to stay consistent, trustworthy, and memorable.
Do you have any additional questions or suggestions? Let me know via Twitter @typogramco