Entrepreneur’s Last-mile Problem

Hi there! I'm Wenting. I'm building Typogram, a beginner friendly logo design tool! ✨ Will I fail or succeed? Sign-up for my build-up-public newsletter to get the latest updates!

Last week, I shared a growth hack idea and the start of the execution in Day 13th’s newsletter A Day in the Life of a Growth Hacker. It was a quick and fun exploration. I spent the following day developing it. The remaining work is adding it into three sites that I owned. I estimated it to be a trivial part of the following day’s work, but it turned out to be false.

There are two types of people: starter and finisher. Starters live for the creative beginning of projects; finishers enjoy accomplishing the day-to-day work and following through. I am a starter type. My first hurdle of crossing the finishing line is procrastination. I hate to get into the nitty-gritty of the fit and finish work. I am more tempted to start a new project in the meantime.

Today I finally get into the work I was procrastinating on. I realize there are a lot of details to attend to, even for a small growth hack project.

The first thing is to make the promotion modal responsive, something I omitted initially:


I added it to the first candidate site: cssicon.space. CSS Icon is the sample site I used to create the template, so everything naturally fits together :


When adding it to Font Playground, I needed to customize the font to fit in with the rest of the app:

With Type Detail, it needs further customization on title font and colors:

As much as I tried to architect the code in anticipation of these customizations, a few surprises showed up here and there and took a few more rounds to finalize! This is only a simple pop-up modal; the last-mile problem will only be more significant for a full product!

Today’s lesson: be prepared for the last-mile problem when making a product. The last leg of the journey can be the slowest and most expensive. Leave enough time and space to grind on the fit and finish.

If you enjoyed the posts here, subscribe to get updates from Typogram's blog!