Arbutus: Wood Type Inspired Slab Serif for Striking Visual Impact
Font of the Week
About Arbutus Typeface
Arbutus is a bold slab serif typeface distinguished by its wood-type influence and spiked details. It feels both grounded and energetic, carrying forward the slab serif tradition of bold, block-like forms with a modern edge.
Arbutus Type Details
With its thick, blocky serifs and spiked accents, Arbutus’s bold weight gives it a striking, unmistakable presence. This wood-inspired font is best suited for web design and marketing design, where its bold features can capture attention and communicate a sense of reliability and strength. Its unique design details make it an excellent choice for projects that require a touch of ruggedness or a natural aesthetic.
How to use Arbutus for Logo
When considering the Arbutus typeface for a logo design, it’s important to focus on its bold slab serif characteristics. The font's weight and robust serifs make it ideal for logos that require a strong visual presence. However, for small-scale applications, ensure the font size is adequately large to maintain legibility.
How to use Arbutus for Branding & Marketing
Arbutus shines in branding and marketing applications with its commanding presence and natural, wood-inspired aesthetic. It can be effectively used in headers and key text areas to create a memorable impact. For cohesive branding, pair Arbutus with softer or more neutral typefaces in the body text to balance its boldness.
Arbutus Font Pairings
- Open Sans - Complements Arbutus’s boldness with its clean and simple design, ideal for body text in web and print designs.
- Roboto - Offers a modern sans-serif counterpart to Arbutus, providing a nice visual contrast for digital interfaces.
- Merriweather - This serif font pairs well with Arbutus, bringing an air of sophistication that's perfect for editorial and marketing materials.