In This Issue...

How to Use Heritage Display For Logo and Branding

• Font of the Week: Heritage Display
• Design Idea of the Week: Mascot
• Color Inspiration of the Week: Team Lab

Font of the Week

Bring Your 'A' Game

Sometimes, the most innovative result comes from combining two drastically different elements. Today we discuss a font that does just that, with calligraphy (Blackletter) and arcade gaming (pixelation).  

Looks Familiar?

This iconic, 8-bit graphics screen is synonymous with the beginnings of video gaming. Due to the limitation of the hardware the graphics must take as little computer memory as possible. 8-bit made this possible, and as a result, it created a unique aesthetic that captured this early era.

Font Details 

Heritage is two drastically different styles mixed together, Blackletter and pixelation.  The shape of the font comes from Blackletter, a style of writing developed from Western Europe in the 11th Century. ( If you want a quick review, check out this issue). The pixelation effect result from the way Heritage Display is created: it is designed on a 25 * 25 grid.

How to use it for logos?

Heritage Display communicates vintage. Being a pixelated blackletter font, it has a unique vibe that is suited for a specific niche. When using, consider if its uniqueness and eccentricity are appropriate or your brand. If your brand has a unique spin on gaming, lifestyle, pop culture, tech, Heritage Display's kookiness can be an eye-catching addition to your graphics. 

How to use it for marketing?

You can draw attention to your graphics with an updated color palette to grab attention. Typically, colors associated with pixel fonts and Blackletters are gaming-or medieval-themed palettes. It can be interesting to combine Heritage Display with colors not associated with either of these topics (for example, pastel colors). Heritage Display is not user-friendly for body-size copies and is best for header-size copies. It can pair with Merriweather Sans. It has only one weight.

Design Idea of the Week

Mascot 

We connect Mickey Mouse with Disney. We like Nintendo because of Mario. Sometimes it is easier for your audience to connect with your brand or product with a mascot figure. Many different brands like Mcdonald’s, KFC, Microsoft Office have used mascots. It may even boost growth for your product.

Color Inspiration of the Week

Team Lab

Can art ever be more than what's on a white wall? The answer is yes. Team Lab is one of the most famous interactive art collectives in Japan. Team Lab creates large, immersive exhibitions using combinations of lights and interactive technologies. Here you see one of the most well-known exhibitions featuring a pool of intractable koi fishes in the museum. Here is a video.

Creative Prompt 

Try drawing a mascot for your project. Grab a pencil and sketch out the first thing that comes to your mind. It can be anything you want, and don't stress about it being perfect. 

Thank you!

Thanks for being here for another week. Heritage Display is available here.