Reviewing Luckiest Guy: A Cheerful Font for Marketing

Luckiest Guy cover

Welcome to Typogram’s FontDiscovery newsletter, written by your resident font and design nerd, Hua. Want to learn more about font and design? Subscribe FontDiscovery to get weekly doses of learning and inspiration♪

In This Issue…

How to Use Luckiest Guy for Logo, Branding & More


  • Font of the Week: Luckiest Guy
  • Design idea: No Code Automation
  • Color Inspiration: Summer Fields 
Sample of Luckiest Guy

1950’s advertisement
1950’s advertisement

Font of the Week 

About Luckiest Guy

Luckiest Guy (yup. that’s the actual name!) is an interesting display font inspired by hand lettering from advertisements in the 1950s. Bold sans serifs with slightly tapered or flared-out end strokes were found in call-out copies of these advertisements. The letters look “bouncy,” creating a loud and cheerful tone. This is the voice Luckiest Guy is trying to recreate – a happy yet slightly retro cheer that gets the attention of the audience and customers.
1950’s advertisement
1950’s advertisement

Font Details

  • Tapered stroke-ends
  • Mostly uppercase letters, with one bold weight
  • “Bouncy letters” - Slightly uneven baseline
font details
font details
Luckiest guy looks bouncy because of its baselines
Luckiest guy looks bouncy because of its baselines

How to use Luckiest Guy for logo?

Luckiest Guy has a cheerful, retro vibe. It only has mostly uppercase letters (it has a few lowercase letters like “e”, and “m” ). If you create logos with Luckiest Guy, make sure the white spaces in letters like “E” are visible on small scales.

How to use Luckiest Guy for marketing and branding?

Because Luckiest Guy is very bold, It is best on marketing graphics and call-out copies. Its boldness and retro and jovial tone make this font very distinctive; therefore, avoid using it for multiple headers or overusing it on a web page.

if you create logos, make sure the details in the letters are retained on smaller scales.
if you create logos, make sure the details in the letters are retained on smaller scales.

Design Idea of the Week

No Code Automation

I know I shouldn’t have, but I started a new writing project 😆 ! I have been itching to share more about my behind-the-scenes process of running this newsletter and Typogram using no-code tools and automation. For example, budget-friendly and organizational things I have learned to make managing this newsletter and other projects easier!

I just published my first blog post about a feedback collecting system and automation I have set up. If you are interested in Notion or no code to improve your workflow, or if you run a newsletter, it may be helpful.

Color Inspiration of the Week

Summer Fields

This week, enjoy this color palette from summer fields!

Coral #FF8461 | Butter #F4D389 | Mint #​​C6DCD9 |Powder #AECCD6
color inspiration of the week, summer fields

Creative Prompt 

Create something with Luckiest Guy.

Thank you

…for reading and hanging out here this week! Luckiest Guy is available here.

Luckiest Guy Infographic

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