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Reviewing Six Caps: A Condense Font Perfect for Marketing Graphics

Six Caps Cover

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In this issue...

How to Use Six Caps for Logo and Branding

img: sample of Six Caps
Sample of Six Caps

The Narrow Six Caps

Did you ever need a font that could fit into narrow spaces? Like on the side of a video? If yes, Six Caps is made just for you.  

Condensed fonts work great on the side of the video

Six Caps is a sans serif. A quick reminder: sans serifs are letterforms without the little serif(feet). As you might have noticed, this sans serif appears visibly narrower than regular fonts. This is called condensed font. 

The width of the condensed font is much narrower than a regular font
The width of the condensed font is much narrower than a regular font

It is very common to find condensed fonts sitting inside classified sections in newspapers or magazines. Due to its width, a condensed font is more visually pleasing sometimes and can best leverage a narrow space. It is like putting a book inside its slip-case — everything fits together proportion-wise. Six Caps is your reliable space-saving friend.

Our eyes are naturally drawn to the design with the condensed font on the left-hand side because the condensed font is more proportional to the narrowness of the column
Our eyes are naturally drawn to the design with the condensed font on the left-hand side because the condensed font is more proportional to the narrowness of the column

When we talk about the personalities of fonts, the most telling characteristics are in their lowercase. For our case, Six Caps is relatively neutral and doesn't have a traditional lowercase. Instead, it has a small-cap to meet all your spacing needs. If you need to place text in a tight space, like the corners of a photo, use a condensed font like Six Caps can be incredibly useful. 

The designer can fit many typographic designs into the posters because she uses condensed, regular, and extended fonts. This variety of styles makes the poster look energetic, which is perfect for the content of the posters; credit: pentagram.com
The designer can fit many typographic designs into the posters because she uses condensed, regular, and extended fonts. This variety of styles makes the poster look energetic, which is perfect for the content of the posters; credit: pentagram.com

How to Use Six Caps for Logo & Branding Design? 

Logo

This font is very neutral. You can use it for logos, but you may need to design your logo a bit more to make it stand out. 

Typography System  (Marketing, Branding)

This font is very condensed. Don't use it if you have a lot of space.

Cautiously Avoid

Overusing. A bunch of condensed letters is like being a crowded subway. It makes readers uncomfortable.

Creative Prompt

I challenge you to make a youtube video cover with Six Caps! If you don't do youtube, well, this gives you an excuse to make a youtube video. 😉

You Made it!

You can find the Six Caps here.

Sample of Six Caps The Narrow Six Caps Did you ever need a font that could fit into narrow spaces? Like on the side of a video? If yes, Six Caps is made just for you.   Condensed fonts work great on the side of the video Six Caps is a sans serif. A quick reminder: sans serifs are letterforms without the little serif(feet). As you might have noticed, this sans serif appears visibly narrower than regular fonts. This is called condensed font.  The width of the condensed font is much narrower than a regular font It is very common to find condensed fonts sitting inside classified sections in newspapers or magazines. Due to its width, a condensed font is more visually pleasing sometimes and can best leverage a narrow space. It is like putting a book inside its slip-case — everything fits together proportion-wise. Six Caps is your reliable space-saving friend. Our eyes are naturally drawn to the design with the condensed font on the left-hand side because the condensed font is more proportional to the narrowness of the column When we talk about the personalities of fonts, the most telling characteristics are in their lowercase. For our case, Six Caps is relatively neutral and doesn't have a traditional lowercase. Instead, it has a small-cap to meet all your spacing needs. If you need to place text in a tight space, like the corners of a photo, use a condensed font like Six Caps can be incredibly useful.  The designer can fit many typographic designs into the posters because she uses condensed, regular, and extended fonts. This variety of styles makes the poster look energetic, which is perfect for the content of the posters; credit: pentagram.com How to Use Six Caps for Logo & Branding Design?  Logo This font is very neutral. You can use it for logos, but you may need to design your logo a bit more to make it stand out.  Typography System  (Marketing, Branding) This font is very condensed. Don't use it if you have a lot of space. Cautiously avoid Overusing. A bunch of condensed letters is like being a crowded subway. It makes readers uncomfortable. Creative Prompt I challenge you to make a youtube video cover with Six Caps! If you don't do youtube, well, this gives you an excuse to make a youtube video. 😉 You Made it! You can find the Six Caps here. Quick infographic about Six Caps
Quick infographic about Six Caps

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