Welcome to Typogram’s FontDiscovery newsletter, written by your resident font and design nerd, Hua. Want to learn more about font and design? Subscribe FontDiscovery to get weekly doses of learning and inspiration♪
In this issue…
How to Use Tangerine for Logo and Banding
- Font of the Week: Tangerine
- Design Idea of the Week: Seo Keyword Analysis
- Color Inspiration of the Week: Decoration Time
Font of the Week
Overview about Tangerine
Tangerine is a font inspired by Chancery Hand, a type of handwriting from the 16th and 17th centuries. The Chancery Hand handwriting found during time is influenced by the Carolingian Minuscule, a scriptwriting style known as the calligraphic standard in the Medieval European Period, commonly found on gospel books and manuscripts.
Lowercase letters have small x-height
Two weights, regular and bold
How to use Tangerine for logo?
Tangerine is graceful and nostalgic. Its Carolingian Minuscule influence brings a classic feel. The bold weight is more logo-friendly because it is more legible on small scales.
How to use Tangerine for marketing and branding?
Tangerine is the perfect display font for shorter marketing copies in holiday graphics. Its large ascender gives it an extra dose of gracefulness. Because of its tall ascenders and short height in x-height, it’s not reading-friendly for longer paragraph text. You can pair it with Noto Sans for longer texts.
Design Idea of the Week
SEO Keyword Analysis
I have been learning more about SEO, especially keyword research and how to generate a good list of keywords for your business. In this issue, I would like to share a few tools that help develop a list of keywords.
All of these tools contain free plans and allow you to search a particular keyword and see related keywords and their search traffics.
This is my favorite one because it is simple to use.
In addition to showing you data about search terms, Moz has educational resources about SEO for beginners and intermediates.
This free Chrome plugin shows you a specific keyword’s search volume as you search. It’s handy because you can quickly lookup a keyword’s traffic rather than using another app.
Color Inspiration of the Week
This week we share a color palette of beautiful ornaments! Hope you enjoy
Apple Red #BC5345 | Gold #D29245 | Forest Green #1B3017 | Grass #909148
Typography Jargon Buster
The x-height is the height of a lowercase letter “x” from the baseline.
Can you create a visual with Tangerine?
for reading and hanging out here this week! Tangerine is available here.