Launch Snapshots 

So far, we have launched Typogram twice on Product Hunt. For both launches, we mostly bet on the launch event itself. The goal has always been to secure a top spot so our website can gain traffic marketing buzz and acquire paid users for our app. 

Here are some snapshots from our previous launches: 

• Pre-order launch, March 2022
• Alpha launch, April 2023
• Upcoming Launch, December 2023

Pre-order Launch, March 2022 

This is our first launch for Typogram on Product Hunt. We mainly prepared a few days before the launch by sharing snippets of our product and a teaser in our newsletter, Twitter, and Reddit. And promoted throughout the day. Our results: 

• No.10 Product of the Day
• 16 pre-orders
• 1500 traffic during the first two weeks of launch 

A key takeaway from this first launch: the first few hours are extra important 

Alpha launch, April 2023

On April this year, we launched our alpha on Product Launch. This time, we took more time to prepare, contacting our community of friends and previous customers in advance to gather support, especially the first few hours of the launch, a lesson we learned from our pre-order launch.

Unfortunately, we were locked in the Product Hunt landing page jail for the initial vital hours. Typogram only made it onto the homepage many hours later. Even though we felt like we were rubbed out of the top three spots, our community carried us through. 

• No. 5 Product of the Day
• 100 new users on the launch day and 130 new sign-ups the following week
  
  
• 9 converted to paid user, 4% conversion

 

Upcoming Launch, December 2023

New Strategy

Reflecting on our past launches, every time we optimized our marketing for the launch, our focus was always 100% on the actual event. 

Learning from our April launch, we adjusted our thinking. We realize PH launches can be a vehicle instead of a single event. Instead of considering the PH launch as the solitary main event, we could see it as the culminating event. That way, we can grow and build hype around the product in multiple ways.

So, we are trying a new experiment. 

First Three Weeks

Rather than promoting intensely for two weeks right before and concentrating solely on the launch event, we have been promoting the whole month, with the first three weeks centered on broadening our reach. We created a content bank from our previous blog posts and newsletter issues. We then crafted tweets, posts, and graphics and scheduled them on our Twitter accounts. We are focusing on: 

• Grow subscribers for our build-in-public newsletter 
  
  
• Gain free account users and increase exposure to Typogram
  
  
• Increase our Twitter audience before the launch to maximize reach

Final Week

In the final week, we’ll focus more intensely on Product Hunt, utilizing methods we learned from previous launches. 

• Gather the support of our friends from different time zones 

• Get active on product hunt community forums 

• Mystery launch photoshoot (this is something fun we are doing- can’t wait to share with you more)

• Launch exclusive post with call the action to PH launch soon page 

How is it going?

We are in the third week, and We’ve been scheduling and posting tweets. So far, it’s working great. I've been getting more active on Twitter, and now working on Reddit. Next week, I'll start doing more behind-the-scenes work exclusively for the launch.