From Futura to Jost

We can’t talk about Jost without mentioning Futura. Futura is a Bauhaus-inspired geometric sans serif. Bauhaus is an influential art and design movement that embraced simplicity, bold lines, and geometric shapes. Futura exhibits these qualities through its letterforms. The circular letters, like "O", and triangular letters like "A" are nearly perfect. The strokes making up the letters have very little contrast, much like bold, solid lines of Bauhaus.

Jost is inspired by Futura but designed with the digital era in mind. It retained the geometric qualities and added additional design elements, such as the contrast in thick and thin strokes, for more favorable usability on digital screens.

Font Details

Jost is highly geometric, like Futura. If you look at the “O”, it’s almost a perfect circle. In addition, Jost has alternate style characters for the letter "a" to give you more options when creating logos. It is also under active development as a variable font, a cutting-edge font technology where you can store multiple variations of a type family into a single font file.

How can we use this for logo and branding? 

There is friendliness and perfection to this font. The nearly perfect geometric shapes like “O” give it extra wholesomeness and joy. It is excellent for a brand that looks to be happy and cheerful. 

How can we use this for marketing? 

The Light and Regular weights of Jost are very lovely. It can be fun to use the Light or Extra Light in large sizes for emphasis in your marketing graphics. 

Jost's many weights also make it a good candidate for many different types of projects. It can support a more complex information project, like a landing page. If you are thinking about using Jost for text-heavy projects, be mindful that the more geometric aspect of Jost will jump out of the page occasionally. 

Font Details 

• Alternate lowercase “a”
• Long ascenders and descenders
• Interrobang (maybe you can find an excellent way to use it in your brand?)
• Variable font available

Logo & Branding

• This font is cheerful. Its geometric shapes jump out at you.
• It's perfect for a brand that emphasis on shapes, modernity, and happiness.

Typography System
(marketing, presentation, and website)

• Have enough weights to support more complex projects
• It can pair with Source Serif Pro or Piazzolla 

Cautiously Avoid 

Making line-height too tight. Jost has large ascenders and descenders and will look much better with relaxed line-height.

Creative Prompt

Can you create a visual using Jost?

Phew, you made it.

Jost is available here.