In This Issue…

How to Use Langar for Logo and Branding

• Font of the Week: Langar
• Design idea: Variable Icons
• Color Inspiration: Spring Sakura

Font of the Week 

About Langar

Langar is a script font and carries on a modern, kooky tone. In general, script fonts are deeply personal. They are digitized versions of handwriting and bring a personal touch. In the olden days, people wrote calligraphy with a nibbed pen, so most of the scripts were thin and elongated. Some are elegant. Some are crisp and sharp, and some are vintage and decorative.

However, Langar looks as if it's written with a thick marker (It takes inspiration from Gurmukhi), which is uncommon compared to the more traditional scripts. All of this tells you Langar is a little bit of contemporary hodge-podge. It's kooky and bold (notice how thick Langar's strokes are, compared to Zapfino, a popular elegant script).

Font Detail

• Casual script with calligraphic and modern influences
• One weight

How to Use Langar for logos?

Use cautiously. Casual, bold, and kooky means this speaks to an alternative, younger, and bold audience. Is this your target audience?

How to Use Langar for marketing and branding?

It is ok to use Langar for header-level information. But remember, Langar will always add a tone of bold and kooky. The strokes are also very thick, so best to be used in large sizes. Langer is not something that should be used everywhere on your site. When everything is bold and kooky, it can get overwhelming for a user. Please don't use this font for body or UI text -- it is not suited for small sizes.

Design Idea of the Week 

Variable Icons

Recently, Google completely revamped its material icons with Variable Font technology. Variable Font is a font technology that allows a font to “generate” infinite weights and styles based on predefined parameters by its designers.

Usually, if you select a font, you will often have limited weights, such as “regular” and “bold.”  With Variable Font, you can have infinite choices for things like weight, slant, and even styles. This is very useful for icons. When you download a new icon to fit into an existing set, sometimes you need to spend time tweaking it to make sure the new icon blends in. With icons created by variable font technology, this manipulation gets easier. You can also use this technology to animate icons. If you want to learn more about the tech side of Variable Font, check out this blog post from my past project, Anicons.

Color Inspiration

Spring Sakura

This week, enjoy this color palette from late bloom cherry blossoms.

Navy #0D1D3E | Steel #D9BFE2 | Cornflower #F5C387 | Granny Smith #A3D19F

Thank you

…for reading and hanging out here this week! Langar is available here.