How to Use Open Sans with Logo Examples

In This Issue…

• What’s New in Branding: Open Water
• Font of the Week: Open Sans 

Font of the Week

All About Open Sans

Open Sans was created and inspired by the need for fonts with a humanist touch on digital screens. It’s a humanist sans-serif font, designed with open forms, giving off neutral and friendly vibes. It is ideal for web use because the font is designed for readability in digital environments. It contains open forms, like large counter spaces and relatively high x-hight, which optimizes legibility. Open Sans has multiple weights and styles making it a perfect choice for complex web projects.

Open Sans Font and Design Details

• Highly Readable: Open Sans is designed with humanist letterforms, making it easy to read at any size. 
• Neutral and Versatile: Its neutral style makes it versatile for a wide range of uses, from websites to print. 

How to Use Open Sans for Logo ?

Known for its readability and neutrality, Open Sans is great for logos that require a clean and approachable design. Its friendly yet professional appearance makes it ideal for businesses that want to convey trust and accessibility. Use this font with subtle design elements for a versatile and timeless logo.

How to Use Open Sans for Branding & Marketing?

Open Sans is perfect for brands that prioritize openness and clarity. Its approachable and friendly style ensures consistency in digital and print media. This font works well for marketing materials such as brochures, online ads, and social media posts, where conveying trust and ease of use is essential.

Open Sans Font Pairing

• Open Sans + Raleway
• Open Sans + Merriweather
• Open Sans + Montserrat

Branding Example of the Week

Branding for Sustainability: Open Water 

Open Water is a sustainable beverage company offering purified enhanced water in aluminum cans to reduce plastic pollution. The new logo uses a fluid script style, evoking water's natural flow and reinforcing the brand's environmental mission. The redesign emphasizes approachability and lightness, aligning with Open Water’s goal of reducing plastic waste through recyclable aluminum packaging.

Color Inspiration of the Week

This week, enjoy this spring color palette featuring lavender and green shades.