Welcome to Typogram’s FontDiscovery newsletter, written by your resident font and design nerd, Hua. Want to learn more about font and design? Subscribe FontDiscovery to get weekly doses of learning and inspiration♪
Hi There! I hope you had a lovely weekend! We just sent out our July product update. Here is a little work-in-progress preview of our editable flower icon! The editable icons are designed with style sliders so you can customize the icons without need to tinker bezier curves when you create logos. Read more about it here.
In This Issue…
How to Use Oregano for Logo and Branding
Font of the Week: The Comfortable Oregano
If you take a pleasant stroll in the central business district area of your neighborhood, you might see many restaurants, cafes, and grocery stores using organic brush lettering on their signs or products. (Right now we aren't able to do this walk, but hopefully, soon we can. )
Organic brush lettering has been used throughout history for small businesses, especially in food or dining. Nowadays, we often see these scripts in food packaging, restaurants, and grocery stores. We love brush scripts because they appear effortless and remind us of what we could do when we want to create with very little pressure.
Creativity doesn't wait for that perfect moment. It fashions its perfect moments out of ordinary ones. — Bruce Garrabrandt
Oregano Script is organic looking (it’s named after a plant!) but with some rough edges. You even get a glimpse of the mark left by the paintbrush at the end of its strokes. The shapes of its letters are organic, but the letters feel quicker, rougher than your formal (highly decorative) script like Nathalia. Oregano Script is care free. It is perfect for your creative brand personalities. It can also work for artisanal food brands or brands with an organic focus.
How to use Oregano Script For Logo and Branding?
Perfect for food brands, also DIY, or Creative brand personality. Strong "brush" appearance hints that it could potentially work for a cosmetic brand.
Branding & Typography System
This is a display font (for a quick review on display font, see Bungee). Use for showy purposes only, like social media.
Creating body text using this font. Too small and too many.
Design idea of the Week
Interactive Typography Jargon Buster!
I just published the latest installment of Interactive Typography Jargon Buster on Typogram’s blog. This new post goes over Sans Serifs Classifications. I also created brand new interactive examples! Check it out and let me know what you think.
Color Inspiration of the Week
This week, enjoy this color palette from Saint Joseph's Oratory of Mount Royal in Montreal, Canada!
Soft Brick #B37E73 Cantaloupe #F5C0A3 Mustard #BCA26D Jonquil #D3DC91
Create a graphic with Oregano!
You Made it!
You can find Oregano Script here.