How to Use Oswald With Design Examples
Welcome to Typogram’s FontDiscovery newsletter, written by your resident font and design nerd, Hua. Want to learn more about font and design? Subscribe FontDiscovery to get weekly doses of learning and inspiration♪
In This Issue…
- Branding Example of the Week: Lloyds Bank
- Font of the Week: Oswald
Branding Example of the Week
Financial Services Branding: Kindsight
Kindsight is a platform aiming to simplify and optimize fundraising efforts for organizations. Using a simple sans serif with winding letterforms, Kindsight's new branding introduces the idea of fluidity and connectivity. The new branding also features a new color palette of earthy greens and warm maroons and a series of hand-drawn illustrations(these elements together almost like a combination of old and new brandings from Robinhood). Both are working to a modern, warm, and inviting brand.
Font of the Week
All About Oswald
Oswald draws inspiration from gothic sans-serif typefaces of the late 19th century. Its condensed form and sharp lines make it a space-efficient choice for headlines and banners. The font's strong, industrial character lends itself well to editorial design and advertising where boldness is key. Its bold, condensed style makes it effective for conveying strength and authority. With its sharp lines, Oswald excels in headlines, banners, and impactful text.
Font Details:
- Condensed Structure makes it easy for space-efficient multi-column design
- Bold strokes give a strong, authoritative appearance
- Versatile for Headlines
How to Use Oswald for Logo?
Oswald is a condensed sans-serif that offers a tall and structured look. It works well for logos that need to convey stability, authority, or boldness, making it a great choice for media, sports, or corporate branding. It pairs well with sharp, clean lines and simple iconography for a powerful and assertive logo.
How to Use Oswald for Branding & Marketing?
Oswald’s structured and authoritative look is perfect for branding that needs to convey strength and reliability. It works well for corporate marketing materials, billboards, or magazine ads where clarity and boldness are key. Oswald helps create a brand identity that is strong and commanding.
Oswald Font Pairing