How to Use Space Mono: A Monospaced Font with Friendly Kooks
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In This Issue...
How to Use Space Mono for Logo and Branding
- Font of the Week: Space Mono
- Design/Marketing Idea: Center Align
- Color Inspiration: Art Deco
Font of the Week
Go to Space
Like Plex Mono, Space Mono belongs to a category of fonts known as monospaced. Monospaced fonts are fixed-width. They are commonly found on typewriters and code editors. While monospaced fonts sound techy and nerdy, they also come across as intimate and friendly in certain contexts. Reasons could be the extra comfort to our eyes brought by its fixed-width, or remembrance of memories past when we click-clacked our thoughts to our loved ones. Either way, monospaced fonts are having a comeback. People love using them in their brands.
Space Mono is an excellent example of this. It is a cute, eclectic, friendly monospace font combining geometric perfection with the human touch. The shapes of the letters are very geometric, but the strokes have a calligraphic influence. Human touch like these makes Space Mono perfect for friendly tech brands.
Font Details
- Certain parts of the letter are very geometric, almost retro-looking
- The thick and thin strokes remind us of a calligraphic hand
- Dotted numeric “0” to differentiate from “O”
General Usage Tips
- When using bold, add a little extra letter space between letters
- Weights and styles: regular and bold with an italic version for each weight
- Pairing: Space Grotesk is the sans serif counterpart of this font
How can I use it for logo?
- Communicates friendliness, a hint of nerdiness, eclectic charm
- Perfect for tech companies that want to appear friendly and approachable
How can I use it for branding and marketing?
- Multiple weights make it good for complex projects like landing pages
- It’s good for displaying numbers because the characters are in the same width
Design / Marketing Idea
Center Align in Design
Recently, I received a question about when to use center alignment in design. When you are designing something, at some point you might have to make a decision about text alignment. While there are no set rules, there are some good general guidelines when it comes to usability.
When should we use center align? For shorter text, like quotes, caption, testimonials, center alignment works perfectly. Center-aligned text is also fantastic for short, call-out marketing copies where you want to grab customer's attention right away. Lastly, center-aligned text is also popular with formal invitations and documents.
When shouldn't we use it? Avoid center-aligned text for paragraphs.
Color Inspiration
Art Deco
Today we have pastel color palettes from the Art Deco district, Miami. Art Deco was active from 1910 to 1939. It combined modern styles with fine craftsmanship and rich materials. During the peak of Art Deco, it represented luxury, glamour, exuberance, and faith in social and technological progress. (Apparently, Elon Musk is also a fan).
Creative Prompt
Can you create a visual for Twitter or Instagram using Space Mono, Center Align technique, or the color palette we featured today?
Thank You
…for reading and hanging out here this week! Space Mono is available here.
