How to Use Rubik Style Variations For Attention Grabbing Designs

Rubik with style variations

Welcome to Typogram’s FontDiscovery newsletter, written by your resident font and design nerd, Hua. Want to learn more about font and design? Subscribe FontDiscovery to get weekly doses of learning and inspiration♪

In This Issue…

Samples of Rubik
Samples of Rubik

Font of the Week 

About Visual Rubik

Previously, we shared an excellent sans serif, Rubik. Rubik is a humanist sans serif with a neutral tone and minimal calligraphic details. Its slightly rounded corners make it inviting to read, but it is minimal enough to blend into the background. Compared to Nunito, a similar font we covered, Rubik is much more neutral and toned down.

What we didn’t cover in the previous issue are the stylistic variations of Rubik. Rubik has 28 stylistic versions built based on its sans-serif skeleton. 

Rubik regular, style variations and monospaced
Rubik regular, style variations and monospaced

A couple of selected styles: Vinyl, Mono One, Broken Fax, Goo, Gemstones, 80s Fade, Storm, Spray Paint, Puddles, Moonrocks, Dirt, Distressed, Iso, Marker Hatch, Burned, Maze, Glitch, Microbe, Bubbles, Wet Paint, Beastly. 

The designers used a script to help create the stylistic variations; each has its distinct flavor and is perfect for eye-catching graphics. My personal favorite is Rubik Broken Fax and Rubik Goo.

Font Details

  • 28 style variations

  • Display Font, best used for marketing graphics, animations, or backgrounds.

  • Some letters are more visual textures and not as readable as others.

Rubik style variations: Beastly, Bubbles, Moonrocks, Bubbles, Broken Fox, and Goo
Rubik style variations: Beastly, Bubbles, Moonrocks, Bubbles, Broken Fox, and Goo

How to use Rubik style variations for logos?

Some style variations are harder to read than others, for example, Rubik Goo. If you use style variations for logo, make sure the letters are legible and readable. 

Also, each style variation communicates a different tone. For example, Rubik Marker Hatch gives off a crafty vibe, whereas Rubik Goo feels cheeky. Ensure that your font is the appropriate tone for your logo and brand.

Rubik Marker Hatch vs Rubik Goo
Rubik Marker Hatch vs Rubik Goo

How to use Rubik style variations for marketing and branding?

Style variations of Rubik’s are perfect for graphic materials, like social media graphics, patterns, and backgrounds. Since the fonts are very expressive and display fonts, they may be best for primarily visual purposes, like posters or graphics. They can pair with Rubik's Regular or a more neutral sans serif, like Nunito.

Design Idea of the Week

AI as Creator ?

What happens when AI becomes the creator? How can human creativity and machine-made output feed each other? Those are the questions onformative studio seeks to answer when they created an AI Sculpture. Read more here.

AI Sculpting; source: onformative
AI Sculpting; source: onformative

Color Inspiration of the Week

Chefchaouen, Morocco

This week check out colors from Chefchaouen, Morocco.


Typography Jargon Buster!

Script Fonts

Scripts are fonts mimicking handwriting. Influenced by cursives and calligraphy, scripts can be considered formal or casual. Formal scripts tend to be highly decorative, with swashes and exaggerated curls. Casual scripts are more subdued with less exuberant details.

Display and Script

Want more typography jargon buster? Check out this post!

Creative Prompt 

Create something with Rubik.

Thank you

…for reading and hanging out here this week! Check out Rubik style variations.

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